Using data and analytics is not new to the higher education sector in Australia. Many realise the value and opportunities it can provide to boost international student engagement, but are still grappling with how to best roll-out the systems, tools and people to use data effectively.
QUT has been leveraging data and analytics as part of their international marketing and recruitment strategy since 2010, and over the past five years have also used new tech (such as automation) to improve international student engagement which has had big benefits for enrolment numbers.
Download the case study: Using data and analytics to better understand the millenial student
In this case study, Dominic Mether, Manager of International Marketing Services at the Queensland University of Technology shares how universities can use marketing automation and analytics to improve the student experience and the competitive advantages that can be achieved as a result.
Want to hear more?
At International Student Recruitment & Marketing 2015, taking place in Sydney on 17 – 19 August 2015, Dominic will be leading a session on using technology to ignite creativity and drive results.
Dominic’s session covers:
The rise and rise of the digital marketer
Do you really know what you’re looking for? Segmenting your data
Simple data capture techniques
True data integration: where prospect meets application
There’s more to CRM than meets the eye
Close the reporting feedback loop
Download the program here for more information on the 17 other sessions at the conference.
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